I needed to find a reputable email service to use because I was just not able to handle all of it on my own anymore. When my brother told me I should look for software programs rather than a person, he also told me about a website that has the top 10 email services listed along with details about each one. It did not take me long to learn a lot about the different functions that all of the email marketing services have in common. All of them were listed on one page, and links to each one was also listed next to them so I could get more information from the site itself.
I knew which one I was going to get because of the reviews as well as the price, which was really good. But, before I started to use it, I learned more about some tips about how to use these programs for my maximum benefit. There were the obvious ones like using the auto responder feature on the email services. This not only keeps the customer in the loop but it also helps to build the relationship that the customer expects and deserves from a company they are doing business with.
I also learned about rule based emails. I have been the recipient of many of these myself, but I had no idea how they worked. Instead of a company filtering through hundreds or even thousands of emails, it is all automated. If I get an email and don’t even open it, then I am more inclined to get another email with a different subject that will try to entice me to open that one. And, that usually works for me! So I knew that it would work for a lot of other people too. It is just tips like this that keeps improving my business!